Product launch generating 2.4M impressions
Multi-channel launch campaign (Google, Meta, LinkedIn) for a B2B SaaS app: full-funnel strategy, sequential retargeting and dedicated landing pages.
The challenge
TechNova, a B2B SaaS project-management vendor, was preparing a V2 launch with an ambitious target: 15,000 sign-ups in 3 months and measurable brand awareness among IT decision-makers.
Full-funnel multi-channel strategy
Designed a 3-phase media plan: awareness (LinkedIn + programmatic display), consideration (Search + YouTube), conversion (Meta + Google retargeting). Budget shifted dynamically between phases based on funnel metrics.
Asset creation and landing pages
Produced 8 landing-page variants (by persona and use case), 25 video and static creatives, and 4 post-sign-up email nurture sequences. Every asset A/B tested with funnel-progression metrics.
- Short demo videos (15s, 30s) optimised per placement
- LinkedIn carousels targeting C-level and Product Managers
- Gated whitepaper for the consideration phase
Sequential retargeting and optimisation
Audiences segmented by engagement level (50%+ video view, landing visitors without sign-up, email openers). Bids adjusted weekly per segment and campaign week. Daily reporting shared with TechNova's board.
Results
The campaign delivered 2.4 million impressions, 18,000 sign-ups (120% of target) at a £4.20 CPA. Aided brand awareness measured by post-campaign survey rose 28 points among the IT decision-maker audience.