From 0 to 45,000 organic visitors per month
Full SEO strategy for a B2B fintech: technical audit, internal linking overhaul, 60 pillar content pieces and a targeted link-building campaign.
The challenge
NeoFinance, a B2B fintech specialising in online factoring, had virtually zero organic visibility. Their corporate site generated no qualified traffic and all acquisition relied on highly competitive paid search (average CPC of £12). The goal: build a sustainable acquisition channel and reduce paid dependency.
Technical audit and site restructuring
We began with a full technical audit: fixed over 200 indexation issues, implemented a thematic silo architecture (factoring, cash flow, working capital, short-term financing), optimised crawl budget, and brought LCP below 2.2 seconds.
Pillar content strategy
60 pillar content pieces were produced over 8 months: practical guides, comparisons, interactive calculators and sector studies. Each cluster targeted a group of transactional and informational intents around SME cash-flow challenges.
- Semantic research covering 2,000+ long-tail queries
- Contextual internal linking between guides and product pages
- Quarterly editorial calendar aligned with key business periods
Targeted link-building campaign
Editorial partnerships with 15 specialist outlets (finance, startups, tech), exclusive studies picked up by the trade press, and digital PR around a quarterly SME working-capital barometer.
Results
Within 12 months organic traffic grew from 800 to 45,000 monthly visitors. 85 strategic keywords rank on page one. Inbound leads rose 180%, allowing NeoFinance to cut paid spend by 35% while maintaining overall pipeline volume.