Local SEO strategy for a 25-branch network
Multi-location local SEO rollout: Google Business Profile optimisation, local landing page creation and review management.
The challenge
Assur+, an insurance broker with a 25-branch network, had no local Google visibility. Google Business Profiles were incomplete and inconsistent, and no local landing pages existed.
GBP audit and harmonisation
Cleaned and standardised all 25 Google Business Profiles: consistent NAP data, optimised primary/secondary categories, unique descriptions, professional photos, and a weekly GBP post schedule.
Local landing pages and territorial linking
Created 25 unique local pages (one per branch) with team introductions, branch specialities, local testimonials, directions and local FAQs. Internal linking from national service pages to each local page.
- LocalBusiness schema on every branch page
- Citations across 40+ local and industry directories
- Review campaign: +180 new reviews in 6 months
Proactive reputation management
Deployed a review monitoring tool and a sub-24-hour response workflow. Reviews integrated into the website and local email campaigns.
Results
Local visibility grew 310%. All 25 GBP listings now optimised with an average 4.7/5 rating. Locally generated inbound calls rose 145%, making local SEO the network's number-one acquisition channel.